This special semester is coming to an end, and with it, our digital marketing challenge. A group of business administration students at the TH Aschaffenburg – University of Applied Sciences had the chance to meet this challenge with one of the world’s leading software companies. The outcomes were a digital marketing strategy and an action plan for the promising smart city market. What a great and intense experience. Thanks to everyone involved. #digital#marketeers#smartcity#techindustry
Dear readers, today I want to share three book recommendations with you:
1. Das Ende der Illusionen, Andreas Reckwitz
2. Unsere Welt neu denken, Maja Göpel
3. Surveillance Capitalism, Shoshana Zuboff
Tomorrow I will talk with the Google Startup Coach Adi Mazor Kario about Effective Innovation Leadership in socially and ecologically hard times demanding political and economic change. Join us, Wednesday, July 22nd, 11AM CET: https://lnkd.in/dWi4-vF
a restaurant using individual greenhouses for social distancing
Today I had the pleasure to host Achim Teichert from the Berlin think tank #FORTSCHRITT. He gave the fourth semester of the courses in innovation management and design as well as fashion management insights into practice. Based on two real corporate projects, we learned which deltas can arise between strategy conception and implementation and how we can prevent these problems using suitable strategic methods.
In two months, thirty AMD students created eight circular (digital) product innovations that change the existing textile value chain. Innovation, Fashion, and Journalism Managers together created solutions for a better future. Julia Zirpel (thewearness), Oliver Eisenbiegler (Eisenbiegler Consulting), Jasper Schlump (capacura), and circular.fashion helped to shape the whole thing. Thank all of you for that inspiring experience.
Today I come to you with a reading recommendation. Very interesting and critical report about Google. A good example that ethics and business are inseparable.
Happy to announce my new book chapter release “Application of the Effective Innovation Leadership Model in a Digital Innovation Project:”: https://www.igi-global.com/gateway/chapter/255050 #effective #innovation #leadership #book #chapter