Until 22.3. our TH AB students have the chance to apply for the course “Digital Marketing” in which they learn how A.I. can read emotions and how marketeers make use of this.

Today I had a very informative conversation with the company In Mind Cloud. The software company offers a CRM solution that is specially tailored to the B2B business in the manufacturing industry. The findings from the interview will help our B.A. Economy and Law students to understand how the efficiency and effectivity of the core process “sales” can be optimized with the help of software.

The upcoming semester our digital property managers at TH Aschaffenburg will deal with and learn from three very interesting proptechs. It’s an honour that we can learn from those digital pioneers revolutionizing the property market.

Yesterday I had a very interesting deep talk with the research analyst Bailey Kong about technology in Finance. We discussed current problems as a inspiration for the TH AB innovation managers in the M.A. International Management. As a wrap up we concluded that tech-driven innovations need to be human-centric and consider the global effects.

It was a pleasure for me to interview the book author Maike Petersen about her digital marketing insights. Her book “Rock your Digital Business” became famous for its practical tips and a cheeky tone. Our conversation was about the status-quo of the digital maturity in German medium-sized businesses, the special features of digital marketing and what needs to be done so that companies can improve their reach and sales with the help of (automated) digital marketing campaigns. Three core insights for everyone: 1. Those who do digital marketing correctly live a clear digital strategy, focus on channels that fit the strategy and set the goals using KPIs that are measured with metrics. 2. Digital marketing is often a craft that has to be understood and implemented and is often not as fancy as everyone thinks. 3. Little budget requires more creativity.

Last Friday I had the chance to assess thirteen interesting web startup ideas at the TU Darmstadt between 2 p.m. and 5 p.m. I was one of the six jury members, composed by venture capitalists, former founders, and IT responsibles from DAX companies. We rated each startup idea on the problem/USP, market/competitors, prodiuct/innovation/technology, business model / scaling opportunities, pitch/team, and sustainability. Two of the startup ideas were related to digital property management and therefore highly relevant to me. It was also great to see how students could create concepts within only five days. Some had sustainable or social aspects from which I would love to see more!

at the moment i am preparing for my new semester. there are four events that i’m really looking forward to! Because in addition to practical exercises on social media marketing, a variety of interactions with practitioners are planned, which give our students insights into their work and the knowledge gained from it. In master finance, for example, we will slip into the role of innovation manager and create, comment and evaluate an open innovation campaign within the HYPE software tool. In the bachelor’s degree in digital real estate management, we will deal with the development of digital corporate cultures, for which PropTechs and Accelerators will give us insights into their way of working. In the optional elective digital marketing, those interested will learn how they can earn money themselves as YouTubers. A book author and consultant from medium-sized businesses will visit us and give our students direct feedback on their social media campaigns and an SAP employee will explain us how anyone within the company can get social with which impact. And there is a very proven and established cooperation with celonis (the unicorn from Munich), through which our students learn to understand and apply process mining. I am very grateful for all of the contributors and these trusting partnerships.

I am very happy to be a new member in the ki-verband, Germany’s biggest network for A.I.

This month, I had the pleasure to coach Franziska Raabe during her fascinating KEYTOBEME-initiative again. Much success in introducing students to their own resources as early as possible! #awareness #professionalcoaching #resourcesharing

It was my pleasure to deliver a digital session at a German School today, to start a process in which pupils can find their life goals. #digital #Workshop #lifegoals