Digital Marketing Challenge @TH AB

This special semester is coming to an end, and with it, our digital marketing challenge. A group of business administration students at the TH Aschaffenburg – University of Applied Sciences had the chance to meet this challenge with one of the world’s leading software companies. The outcomes were a digital marketing strategy and an action plan for the promising smart city market. What a great and intense experience. Thanks to everyone involved. #digital#marketeers#smartcity#techindustrysmartcity-digitalmarketing-prof.dr.schork

Hosting #FORTSCHRITT @AMD Munich

Today I had the pleasure to host Achim Teichert from the Berlin think tank #FORTSCHRITT. He gave the fourth semester of the courses in innovation management and design as well as fashion management insights into practice. Based on two real corporate projects, we learned which deltas can arise between strategy conception and implementation and how we can prevent these problems using suitable strategic methods.

The Circular Textile Innovation Challenge

In two months, thirty AMD students created eight circular (digital) product innovations that change the existing textile value chain. Innovation, Fashion, and Journalism Managers together created solutions for a better future. Julia Zirpel (thewearness), Oliver Eisenbiegler (Eisenbiegler Consulting), Jasper Schlump (capacura), and circular.fashion helped to shape the whole thing. Thank all of you for that inspiring experience.