Hubspot published the Social Media Trends for 2022 –> Download here

Core insights are:

TikTok is conquering social media, forcing other platforms to adapt
Social ads are evolving, cookies are on the decline
Social selling will simplify the customer journey
Post-pandemic content will be geared towards the needs of customers
Omnichannel engagement will change the way you do
Interact consumers on social media
Influencer marketing is finally growing up
Brands will drive the decentralization of social media
Metaversum – the virtual space as a connection between consumers and brands
Showing attitude is an important differentiator for brands
Communities grow and gain influence