Summer semester is coming

at the moment i am preparing for my new semester. there are four events that i’m really looking forward to! Because in addition to practical exercises on social media marketing, a variety of interactions with practitioners are planned, which give our students insights into their work and the knowledge gained from it. In master finance, for example, we will slip into the role of innovation manager and create, comment and evaluate an open innovation campaign within the HYPE software tool. In the bachelor’s degree in digital real estate management, we will deal with the development of digital corporate cultures, for which PropTechs and Accelerators will give us insights into their way of working. In the optional elective digital marketing, those interested will learn how they can earn money themselves as YouTubers. A book author and consultant from medium-sized businesses will visit us and give our students direct feedback on their social media campaigns and an SAP employee will explain us how anyone within the company can get social with which impact. And there is a very proven and established cooperation with celonis (the unicorn from Munich), through which our students learn to understand and apply process mining. I am very grateful for all of the contributors and these trusting partnerships.

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