dear friends, the smart office is a hot topic of our time, without actually knowing what smart really means to one and another. that is, why I decided to start a focus group night series.
#night1: six influencers (Alexander Daamen/nopilots; Anna-Maria Lange/nunatak; Achim Teichert/#FORTSCHRITT; Sabine Zdunnek; Stefanie Kiefer/brainbirds; Andreas Beer/hyve) discussed their problems, hopes, and wishes.
#night2: three companies (designfunktion, design offices, Bosch GROW, FLIXBUS) talked about their current equipment, what they aspire, and whom they have to convince.
#night3 will be full of decision points to better understand the buying center.