Innovation business embedded within innovation ecosystem

Innovation ecosystems are dynamic, purposive communities with complex, interlocking relationships which are built on collaboration, trust, and co-creation of values; these ecosystems specialize in the exploitation of a shared set of complementary technologies or competencies.

Some companies like Apple, Google, YouTube, and Toyota nurture their innovation ecosystems as a business strategy. They investigate in innovation partnerships that help make suppliers, customers, and other members of their ecosystem smarter, faster, richer, more innovative, and more creative. The focus is on collaboration rather than competition.

– Gobble 2014 –

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