This special semester is coming to an end, and with it, our digital marketing challenge. A group of business administration students at the TH Aschaffenburg – University of Applied Sciences had the chance to meet this challenge with one of the world’s leading software companies. The outcomes were a digital marketing strategy and an action plan for the promising smart city market. What a great and intense experience. Thanks to everyone involved. #digital#marketeers#smartcity#techindustry